Why a website shouldn’t be 100% of your marketing efforts
Starting a business in the modern age almost always requires a website, it’s a necessary piece of the puzzle, but it is not the only piece, and it should not be your only marketing strategy. A website is a great tool and has many uses, but it is not a cure-all. Here are a few […]
Starting a new business
When it comes to starting a new business, there are a few key things you need to keep in mind. First and foremost, you need to have a clear and concise idea of what your business will be and what it will offer. Once you have that figured out, you need to do your research […]
How to Optimize Your Website Pages for Speed and SEO
This post will cover Why website speed is important. How to check your website speed. Tools to help improve website speed. How to optimize images for website speed. Minimize HTTP requests. Use a content delivery network. Monitor your website speed. We all know how frustrating it is when we’re trying to view a website and […]
Why having Inconsistent NAP’s are not good for your business!
What is NAP and how does it help local SEO? NAP, or Name, Address, and Phone number, is one of the most basic, yet important, elements of local business SEO. NAP is a consistent way of listing your business’ name, address, and phone number across the web. This consistency is important because it signals to […]
Why having an outdated website might be hurting your business?
Most businesses today have some sort of presence on the internet. In many cases, their outdated website is the first impression a potential customer will have of the company. With that in mind, it’s important to make sure that your website is up-to-date and represents your company well. An outdated website can hurt your business […]
How to drive prospects to your website explained
Drive potential customers to your website with these 7 tips Make sure your website is visible to your potential customers. Use search engine optimization techniques to ensure that your site appears as high as possible in search results. Use social media to drive traffic to your website. Share links to your site on popular platforms […]
Pay-Per-Click Marketing Explained
When it comes to marketing your business online, there are many options to choose from. One popular option is pay-per-click (PPC) marketing. PPC is a form of advertising that allows you to pay for top placement on search engines. When done correctly, PPC can be a great way to drive targeted traffic to your website. […]
Marketing A New Business
There are many marketing ideas for a new business, but the most important thing is to get started and to be creative. In order for a new business to be successful, it is essential to have a solid marketing plan in place. There are many different marketing strategies that can be used, and the best […]
Internal Linking Explained
Although linking to external websites is important so to is internal linking. Internal linking is the process of linking your own website pages to other pages or content within your own website. One of the most important ways to develop your site’s online presence is creating internal links. These are links within your site that […]
Keyword Metrics Explained
Keyword metrics is the data which provides information about search volumes, competition and potential value of keywords. If you are working on your own SEO you need to understand the potential of your chosen keywords, understanding helps you make informed decisions when creating your SEO strategy. Search Volume – This tells you how many people […]
